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An introduction to point of sale marketing (POSM)
Did you know that printed marketing materials require 21 per cent less cognitive effort to process? Despite many...
What is Point of Sale?
Finding ways to get ahead of the competition is imperative for a business to succeed. If that has always been true,...
Top Tips for your Autumnal Print Marketing
2023 is whizzing by! Every year that passes seems to flash by and before we know it, we’re hitting the final quarter...
Print that left a mark
We’ve been asking the team about some of the first pieces of print they remember, and it’s been quite a nostalgic and...
40 years of Birch! Andrea and Nigel give us the lowdown…
What do you remember of your Dad, Melvin starting the business back in 1983? N: I remember it being a really difficult...
What should be included in cosmetic packaging?
According to Nielsen, 64 per cent of consumers try a new product because its packaging grabs their attention....
How do you package beauty products?
Did you know that in 2021, the UK Health and Beauty market was valued at £36.7 billion and is expected to continue...
What is printed point of sale?
What do we mean by POS or Point-of-sale? If you type ‘Point of Sale’ into Google, you’ll be met with a list of search...
Birch’s 40th Birthday Prize Draw!
We’d love to celebrate with you, so we’re running a 40th Birthday prize draw throughout the summer. We’ll be sending...
How to design packaging for a new product
Packaging design is a highly creative process, and one that has a huge influence on how your product sells. Let’s look...
How does packaging affect the sales of a product?
Packaging is a powerful marketing tool and can be the difference between making a sale or losing a customer. In one UK...
Why is luxury packaging important?
Packaging design is one of the most powerful marketing tools in today's competitive business landscape. With one...