Single-Use Menu Solutions
Challenge
The Marston’s marketing team were being inundated with orders for the single-use menus and were finding that the demand for these was too challenging to manage and not cost efficient. Large amounts of time were being spent processing the order, which resulted in a delay on getting menus to hundreds of Marston’s Brewery restaurants.
Solution
Our brief was to produce up to 500,000 menus per week, in approximately 120 different menu types in an easy-to-use ordering process with a delivery timeframe of 2-3 days. In response to their brief, our team created a bespoke online ordering portal for each and every menu ordering option.
The portal was split into the brand categories under the Marston’s Brewery umbrella and then by split down into each type of menu, for example, Vegan, Sunday Lunch, Christmas Menus etc. We needed to build the system with fixed quantity and specifications which allowed for consistent pricing. This level of consistency and efficient ease of ordering allowed the Marston’s Marketing team to process large orders swiftly and cost effectively.
Services & Products Used
Web-to-Print
Print & Print Management
Print Consultancy
Results
Within 10 working days, our team had produced the branded portal and Marston’s were able to place their first menu order. Overall, we were able to provide Marston’s with a timely solution that’s not only reduced the physical cost of the printing of the single-use menu’s, but also removed a huge amount of administration time for the marketing department. They no longer have to manage the artwork distribution to suppliers and the processing of individual orders because it’s all automated and summed up in a weekly order update report.
–––––––––––––– If you can see it and touch it, we can brand it for you ––––––––––––––
Testimonials
Lovely words from our customers…
Alicia Kite
Birch print is more then a printers. They get to know your business, your customers and make sure your visual messaging is being delivered, From the swing ticket on my garment to the design of the box my customer receives. My brand values were transparent on every touch point. Thank you Birch Print for caring, Alicia x
Alicia Kite – CEO / Founder
DPD
Birch produce and hold stock of various marketing collateral for our depots to call off, this ranges from pull-up banners and foamex header signs to bone china teapots and engraved cutlery. Birch have proven themselves time and again to be highly competitive on costs and having such a trusted supply partner for such a wide range of services saves so much time, administration and worry over sourcing new suppliers.
Andy Webb -Marketing Communications Manager
Pitman Training
Pitman Training Group has worked with Birch for close on 10 years and they have always delivered high quality materials across a whole range of products, from posters to pull up banners and much more. They have partnered with Pitman Training to ensure we have consistent branding across our marketing material and have integrated their Marketing Resource Centre (MRC) into our Pitman hosted “Marketing Hub”. Birch have always operated in a very professional manner and respond to requests quickly and efficiently.
Paul Lewis – Managing Director
Derbyshire Tree Services
Thank you to the team at Birch for all of their help with my latest order of promotional items for our charity event. Flawless service and fast delivery.
Brian – Managing Director
Laundry Leaves
Colin Hutchison - Founder and MD of Laundry Leaves
I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.
Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.
Colin Hutchison – Founder and MD of Laundry Leaves
Acuitis
Steve Fleming - MD Acuitis UK
Working with the Birch team was a pleasure. When building a new store we needed a business partner who took away the headaches, and created solutions not problems. Birch managed to hit deadlines and produce high quality POS enabling us to get open on time and with a great looking store.
Steve Fleming – MD Acuitis UK
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