Did you know the global point-of-sale display market was worth around $12.63 billion in 2022 and is predicted to grow to $25.7 billion by 2030?
In a constantly evolving retail landscape, businesses are always looking for new and innovative methods to boost sales and enhance the in-store customer experience.
Point-of-sale promotion is a dynamic and effective tool proven to deliver results time and again.
Here, we’ll explore the advantages of point-of-sale promotion, highlighting the potential it possesses for retailers worldwide.
Why is POS important?
Point of sale, or POS for short, is at the heart of any retail store’s success.
It is the physical space where customers transition to make their final buying decisions, and you can influence their choices with well-executed point-of-sale marketing.
By implementing strategically placed advertisements, promotions and displays, retail stores can turn a simple transaction into a rewarding customer experience.
What are the advantages of point-of-sale promotion?
While there are countless advantages of point-of-sale promotion, we’ve put together our top five:
Impulse purchases
One of the biggest advantages of point-of-sale promotion is its ability to trigger impulse purchases.
While customers wait in line to check out, thoughtfully placed promotions can catch their eye and encourage them to make additional purchases.
These promotions can be anything from a buy one, get one free or a limited-time seasonal discount.
Whatever promotion you choose within your store, the element of immediacy plays a vital role in enticing customers to make last minute purchase decisions.
Communicating offers
Point-of-sale promotions are an ideal way to clearly and directly communicate any special offers or promotions to customers.
While other advertising approaches can reach broad audiences, the aim of point-of-sale promotions is to target customers already on their way to making a purchase.
This targeted technique ensures your message reaches the appropriate audience at a pivotal moment in a consumer’s journey through the store, increasing the likelihood of additional sales.
Brand visibility
Brand visibility has never been more important, and a well-designed POS promotion can not only boost sales but enhance your brand’s visibility.
Eye-catching displays can help customers learn more about your products or services and leave them with a positive impression.
This increased visibility is crucial in today’s competitive market place, where standing out from the crowd has never been more important.
A good POS experience can help to increase your brand’s reach through return customers and positive word of mouth.
Product placement
Another advantage of point-of-sale promotions is that they allow retailers to highlight key products in high-traffic areas.
By placing complementary products together, customers are subconsciously encouraged to make an additional purchase, increasing profits over time.
Brand story
According to research, 55 per cent of consumers are more likely to buy a product if they love a brand’s story.
Well-designed point-of-sale displays help retailers tell customers who they are through interesting visuals and messaging.
Customers can learn your brand’s values, the unique selling points and benefits of your products and services to deepen their connection with your company.
Seasonal promotions
The festive season is one of the most profitable times of year for retailers, and with the flexibility of point-of-sale displays, they can capitalise on the season.
Whether it’s a Christmas-themed promotion or a winter season product, POS displays allow retailers to quickly respond to the change of season and fit their products to customer preferences.
What are the disadvantages of point-of-sale promotion?
The benefits of POS promotion are significant, but it is always important to be mindful of potential drawbacks you could face in your retail store, particularly if you are limited in space.
Overcrowding
The first drawback to be mindful of is overcrowding, which may occur if you have a smaller checkout area that can quickly fill out. In an attempt to entice customers with these last-second deals, you might inadvertently make your space feel cluttered.
Excessive information
Too many promotions or displays at the checkout can overwhelm customers. Being strategic with their placement is essential, as too much choice will lead to decision fatigue and cause customers to disengage with your brand.
Learn more about POS promotion
Point-of-sale promotion is a powerful tool that can significantly impact a retailer’s bottom line whilst enhancing the customer experience.
If you are interested in learning more about how we can help with your point-of-sale printing and design, then don’t hesitate to get in touch with our team today.
Call us on 0115 951 2468, or send an email to team@birchprint.co.uk
