With so many sophisticated marketing platforms at our fingertips it can be challenging to make your brand stand out from the crowd. The key to keeping your brand alive from a print perspective, is to keep abreast of different print technologies available to you, and choose a print process that elevates your brand which aligns seamlessly with your print marketing campaign. Let’s take a look at lenticular printing, an extremely effective print technology that can be widely utilised.
What is lenticular printing and how does it work?
A lenticular lens is made up of an array of lenses. These are designed to show different parts of an image when viewed at various angles. Through these lenticular lenses alternative images are produced, which give off an illusion of depth and movement. This adds a distinctive style to a variety of marketing materials such as signage, store posters, packaging, or promotional products. What makes lenticular printing so interesting to the naked eye, is that the effect of movement within the image makes for a way more interesting visual experience.
For a more in-depth, official definition, visit: https://en.wikipedia.org/wiki/Lenticular_printing
Lenticular printed products have been around for many years. If you’re old enough to remember, you might recall seeing Lenticular technology used on collectors cards in well-known cereal products. Lenticular print technology is very effective on posters containing models or characters. When the image is flipped or viewed from a different angle, the character or model transforms into another image. This may be a different character altogether, or a model wearing different outfits. Lenticular print gives you creative freedom to turn your promotional campaign into something special.
How can I use lenticular print?
Lenticular printing is also incredibly effective for print advertisement. The larger the lenticular graphic, for example an advert on a billboard, the more affect it has on consumers. These days, it’s even harder to grab passer-by’s attention, particularly when we’re all so engrossed in our phones, so the more striking and interactive your visual, the more likely your brand will be remembered!
You’re not limited to large scale projects either. Perhaps you’re looking for an innovative idea for a unique promotional product at your next event? Lenticular print technology lends itself to a diverse range of products, for example lenticular phone cases, key rings, and stickers. You can also use lenticular to enhance your business cards and exhibition displays, which is bound to capture people’s attention!
Check out the lenticular poster we printed for Games Workshop. The lenticular technology has an amazing effect in these dramatic character themed images!
To read more on other print trends that you could utilise, read our blog on the Print Trends of 2021: https://www.birchprint.co.uk/2021-print-trends/
