What is a web-to-print portal?
Web-to-print is a versatile service that enables both businesses and consumers to access a wide array of print products and branded materials through online storefronts. Often referred to as remote publishing, web-to-print portals, or printing e-commerce solutions, this service facilitates an easy and efficient ordering process for marketing collateral such as brochures, business cards, signage, and personalised promotional items.
The convenience of these online platforms allows users to customise designs according to their needs while simplifying the overall workflow involved in print production. As a result, organisations can effectively achieve various marketing goals through tailored print offerings without the hassle of traditional ordering methods.
What are the benefits of a web-to-print portal?
Increased efficiency & streamlined approval process
In today’s fast-paced business environment, time and cost efficiency are paramount, and web-to-print platforms offer transformative solutions that help clients achieve both. By streamlining the approval process, users save substantial amounts of time during their ordering workflow. When a request is made, the user simply inputs essential details into a pre-designed template, eliminating tedious paperwork and reducing the likelihood of errors.
This straightforward approach not only simplifies order placement but also enables users to maintain focus on higher-priority tasks rather than getting bogged down by repetitive administrative duties.
Time & cost savings
Multisite organisations and franchises stand to gain significantly from implementing a web-to-print solution, leveraging its time-saving capabilities to boost operational efficiency. By standardising branding elements and simplifying the ordering process, the system enhances brand integrity while allowing individual locations to tailor certain aspects of their marketing efforts according to local market demands/demographic.
The result is not only a consistent brand image but also empowered employees that can respond quickly to opportunities without losing sight of overarching corporate standards. Ultimately, this technology provides a robust mechanism for managing marketing collateral at scale—maximising both productivity and effectiveness, and saving time and money across the board.
For companies historically focused on bulk purchasing, the shift from traditional ordering practices can transform their approach to inventory management. While bulk buying has been the go-to method for many organisations due to its perceived cost-effectiveness, the reality is that hasty decisions in this area can lead to considerable financial loss and resource inefficiencies if not executed with proper foresight.
Easy access to designs
Users can easily access a centralised library of Head Office approved marketing materials — from brochures and business cards to promotional items — that reflects company branding in terms of layout, logos, and colour schemes. This level of organisation not only simplifies the ordering process but also reduces turnaround times and minimises the risk of errors associated with manual management.
Once the necessary information has been entered into the template, an approval request can easily be sent to designated stakeholders such as HR or compliance managers. This ensures that all details have been thoroughly checked before moving forward with production. The swift review process allows for quicker approvals and minimises delays in processing orders. As soon as the order receives the green light, it moves directly into fulfilment stages without any cumbersome back-and-forth communications—thus saving both time and money for organisations while enhancing overall productivity.
Brand consistency & visibility
For organisations with numerous employees in different offices, maintaining brand consistency while catering to distinct local needs can be challenging. However, one centralised system offers an intuitive platform for teams to order marketing collateral—such as business stationery, graphics, and promotional materials—ensuring that every piece adheres to corporate guidelines and retains a uniform look and feel across all branches. With user-friendly templates and easy customisation options, employees can access what they need quickly, reducing the risk of discrepancies and minimising turnaround times.
By continually delivering on brand promises and providing a consistent experience, organisations create a strong emotional connection with their customers. This connection promotes customer loyalty and reduces the likelihood of customers switching to competitors. Research has shown that loyal customers are more likely to refer the brand to others and contribute significantly to the financial success of a business.
Ideal for multisite organisations
A web-to-print marketing portal is an invaluable asset for organisations that operate across multiple locations, as it streamlines the management of high-volume print requirements and simplifies the process of creating personalised business materials.
When it comes to print requirements, different locations may have varying needs due to a multitude of challenges and considerations. Several factors contribute to these variations, which need to be taken into account for effective planning and execution.
One primary challenge is the demographic makeup and customer preferences in each location. Different regions or countries may have diverse cultural norms and expectations when it comes to print collateral. For example, colour choices, imagery, and language may need to be tailored to resonate with the local audience. In addition, customer behaviour and buying patterns can differ in various locations, influencing the content and design of print collateral.
Another consideration is the availability and accessibility of printing resources at each location. Some regions may have limited print capabilities or different printing standards, which can result in variations in print quality or design specifications.
Birch’s web-to-print service
Our web2print service is a user-friendly, print-on-demand portal that provides employees/franchisees with controlled freedom and gives Head Office peace of mind that their brand is in safe hands.
Our web portals are bespoke and built to suit your brief, which means it will be fully branded and content-managed with as many or as few products as required.
Back at Birch, we monitor all orders daily and organise the production and dispatch of new orders efficiently and accurately to any location. Orders are processed as they come in, but if demand is high and turnaround is tight, then we can hold products in stock at Birch HQ.
To find out more about our web2print service, give us a call on 0115 951 2468 or email us at team@birchprint.co.uk.
